There has been a lot of talk about Apple’s iPhone 3G ad, “unslow” being fake and misleading. There was even a video comparing the ad and a real life demonstration. The video shows that Apple’s ad is sped up to exaggerate the speed of the iPhone. I put this to the test myself and found that it is also very misleading. Since I believe this ad is in fact not in real time, I am going to show everyone exactly how Apple edited these ads. Here is my video:
As you can see, the way I did this was by simple splitting and cutting out the parts of the video that shows the page loading. I only kept the short parts of the video where the page changes.
You can also see that in the unedited version of the video, the iPhone and the camera does not move. This is essential because if there was movement, you would see jerking in the final video. In Apple’s ad, we can see the hand, the iPhone or the camera does not move a bit. This is a hint that the video was edited similarly to the way mine was edited.
Watch Apple’s ad and you will see that not only the safari bit was edited, but the whole thing. As you can see in the maps part, the video cuts right he presses the locate me button and then start up again right as it has found him. It is as easy as cutting out the waiting time. The downloading of the file is also obviously false and it was done the same way as the others.
Do you think this ad is false? I don’t see how you couldn’t…
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